Motorola researchers based in Bangalore are examining usage patterns there in an attempt to understand how those in rural areas use their mobile phones, with the aim of making their phones more user-friendly for these folk. They are not alone - Microsoft in India is attempting to do the same thing, but at a slower pace. One modification that may be put into use soon is to simplify the main page, making it easier for users to access the specific application they want to use. Speech recognition (in different South Asian languages) is another option that is on the table. Looks like mobile phone technology may become more 'local context friendly' quicker than computers or the Internet!