Intel's People and Practices research team focused on understanding how different information communication technologies are being used across different cultures as they are adapted to fit within the existing environment. Inside Asia is one part of the overall project that focuses on how cultural practices here are influencing perceptions and use of ICTs here.
Headed by Dr Genevieve Bell , the project uses multi-sited ethnographic techniques and theory and has fieldwork conducted in 19 different cities in fieldwork in India, Malaysia, Singapore, Indonesia, China, Korea and Australia over two years. One of the most interesting findings of their study is the differences in the way Westerners and Asians view the sharing of technologies - for example, many families (including those that can afford it) choose to share a PC, without having separate login identities. The research team attributed this to different ideas of identity and privacy across cultures.
More results are published here.